Damn you effective trailers!  Yep, once again a horror movie trailer has managed to pull me in and inject me with a big dose of anticipation.  Most recently, I had the Evil Dead trailer do that to me, and now we have a trailer for James Wan’s new supernatural tale called, The Conjuring.  I’m a pretty big fan of James Wan and I honestly think he knows his horror and definitely knows how to get under people’s skin.  First he gave us Saw (groundbreaking for it’s time), then Dead Silence (which was a bit uneven, but super creepy), and lastly Insidious (I’m on the “not overrated” side of the fence on this one). The trailer for his latest directorial effort, The Conjuring, dropped yesterday, and it is honestly one of the most effective teaser trailers I’ve seen in a long time.  Especially for the over-saturated ‘supernatural’ film genre.  Take a gander below and let’s discuss after:

I pretty much love everything about it.  The tone, the creepiness, the clapping game, and I applaud the title card at the end because it really evokes that classic horror movie feel from the 70’s and 80’s.  It reminded me of when I saw Ti West’s, The House Of The Devil, for the first time (those who have seen it know what I’m talking about with the opening credits).  The Conjuring is however another one of those “based on true events” movies with the story focusing on a family in the 70’s that has a little haunted farmhouse problem and need the assistance of a husband/wife paranormal investigator team played by Patrick Wilson (Insidious) and Vera Farmiga (a celebrity crush of mine).  Scheduled to be released on July 19th, stay tuned for more info on The Conjuring and let’s hope that the finished product pays off like the teaser trailer did!