Captain Obvious: The Market For ‘IT’ Has Been Amazing!

Yeah yeah – not the most shocking and groundbreaking headline, I know.  But color me very impressed with the way that Warner Brothers and the folks behind the new IT movie have marketed it’s upcoming September 8th release.  Having seen the original 1990 mini-series and recently finishing the original Stephen King novel for the first time, I am more than ready to see this new incarnation of Pennywise ‘The Dancing Clown’ on the big screen.  And luckily for all of you as excited as me, there is more than enough fanfare to go around to keep the IT anticipation train rolling.

I was lucky enough to hop aboard the IT: Float cinematic virtual reality school bus a few weeks back at the ScareLA convention in Los Angeles.  After boarding the bus and standing in a mock sewer (with creepy audio surrounding you in addition to a jump scare or two), you’re taken to your VR chair where you put on the corresponding headgear and headphones and begin your IT journey through the streets of the town Derry where IT lives.  You can actually experience this for yourself HERE if you have the proper equipment.  It (no puns) was pretty cool and started to get me more and more onboard with the upcoming movie.  As did the recently released 8-bit video game that you can either play on your computer or phone.  Check that out HERE.

But by far the best promotional move for IT has come in the form of the actual Neibolt house from the book (this wasn’t really shown or referenced in the 1990 movie).  If you’re lucky enough to live or be in the vicinity of Hollywood, then you can experience the IT Experience: Neibolt House on the corner of Hollywood and Vine.  It’s pretty amazing that they got this up as fast as they did, and not so amazing is that reservations quickly sold out.  Luckily I had some, but if you’re not as fortunate then there is a standby line (with a wait time between 1-3 hours).

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You’re guided into the house by Georgie (complete with yellow raincoat and all) and taken up some spiral stairs where you then go from room to room, experiencing some pretty cool animatronics and creepy live actors as well.  This limited haunted house runs through the weekend of September 10th.  And make sure you snatch up your tickets for the actual IT movie coming out that same weekend on September 8th!  All in all, this movie is on track to do in the area of $50 million on opening weekend, which is pretty amazing for any movie in September, let alone an ‘R’ rated horror one.  Kudos to anyone involved with the promotion and marketing for IT, because that has really helped spread the word, especially to people not even familiar with the book or original 1990 mini-series.  Now who’s ready to float with me?

Two Big Things Are Coming To The ‘ScareLA Convention’ In Pasadena This Weekend!

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Awwwww yeah!  ScareLA has been one of my favorite Halloween conventions for the last few years, and this year they have the one and only Elvira: Mistress Of The Dark to be the official host!  It’s all going down this weekend (August 6th & 7th) in Pasadena, California at the Pasadena Convention Center.

With Halloween only a few months away, it’s never to soon to get into the spirit (pun intended) and ScareLA has got the goods to help you out.  Tons of on-location vendors, artists, and even some special celebrity guests (in addition to Ms. Elvira) will be on hand to make sure you keep a smile on your Halloween-loving face.  And speaking again of Elvira, if you would like the once in a lifetime chance to meet the icon, you have to pre-pay for your photo/autograph chance HERE and you can find more info in general at the ScareLA website.  No tickets for the Elvira meet-and-greet will be sold onsite.  So, get on over to ScareLA if you’re in the Pasadena area this weekend and don’t forget to say trick or treat!

Review: ScareLA Convention (Pasadena, CA)

With Halloween less than 3 months away, what better way to start to get into the mood than by going to a convention that caters to everything that is Halloween?  And that’s exactly what I did this past weekend at the ScareLA Convention in downtown Pasadena, California.

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Now in it’s third year, the ScareLA Convention is easily one of my favorite horror-related conventions to hit up, and this year they had a new bigger and better location at The Pasadena Convention Center.  And because of that bigger and better venue, there were bigger and better treats and surprises as well!  For instance, an entire section of the convention center was dedicated to local haunted houses, where you could stand in line and get a taste of what they had to offer by walking through mini-versions of them.  This was definitely a highlight for me, as the area really captured the Halloween spirit with fog machines, darkness, and the occasional costumed creature popping up.

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There is a ton to do at the ScareLA Convention, so you definitely won’t be bored if you decide to go when it comes back next year.  In addition to the mini haunted houses, you can check out some movie screenings or sit in on a panel like the Universal Studios Hollywood Halloween Horror Nights one where they announced this year that a brand new Michael Myers maze will be coming!  Numerous ghouls and ghosts walk around the convention while you stop by the many booths full of Halloween and horror-themed art, trinkets, and delicious pastries.  There is even a kiddie section set up where you can take the little ones so they can join in on the spooky fun as well.  Overall, you won’t find more bang for your buck if you’re looking to get into the Halloween sprit and the ScareLA Convention definitely keeps improving every year!

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(5 out of 5)

ScareLA Convention Coming To Pasadena On August 8th & 9th!

My favorite time of the year is only about 3 months away!  No, not Columbus Day.  And no, not my wedding anniversary.  My apologies to my wife btw…..but I’m talking about Halloween!  And what better way to get yourself into the mood than with a convention that revolves around anything and everything that is Halloween called the ScareLA Convention in Southern California, which is taking place this year in Pasadena at the Pasadena Convention Center on August 8th & 9th.

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Now, I have to say that I’ve been the past two years to the ScareLA Convention and can unbiasedly say it’s one of the most fun and entertaining conventions of it’s kind that I’ve experienced.  It really nails the Halloween feel, with tons of exhibits and booths dedicated to the holiday, as well as some actual haunted attractions that you can walk through as well!  You might even see a celebrity or two pop up as well (I was lucky enough to meet Sid Haig last year).  For more details on all of the festivities and for tickets, click HERE for everything that you need to know for the ScareLA Convention this year in Pasadena!

Review: 2014 ScareLA Convention (Los Angeles)

Halloween is only a couple months away!  So to get into the spirit, I headed out to the 2014 ScareLA Convention in downtown Los Angeles this weekend and rubbed elbows with a bunch of ghouls and ghosts.  Oh, and I met Sid Haig too!

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Last year, ScareLA was getting it’s feet wet and you could tell that there were definitely kinks to be worked out in the end.  When I arrived on Saturday, I was pretty amazed to see the line literally wrapped around the building all the way down Broadway Avenue.  The word had clearly spread about the convention, and once I got inside (after a fairly long wait) I could see why.  Everything was way bigger and better than last year.

The most notable addition were the free haunted attractions located inside and outside of the building.  It was a nice touch, because nothing says Halloween like going through a spook house and having the shit scared out of you.  Did I mention that there was even a zombie shooting range where you could take out the undead with an airsoft rifle?

ScareLA really stepped it’s game up this year and convinced me and a lot in attendance I’m sure, that they are definitely a force to be reckoned with in the horror convention game.  What sets it apart from other convention experiences that I’ve had, is that the focus is on the fun.  Not a lot of celebrity sightings (except the aforementioned Sid Haig of course), but that’s what makes it unique.  Trust me, you’ll never get bored.

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There were seminars, free movie screenings, pumpkin carving classes, and even a show and presentation celebrating the 45th anniversary of Disney’s Haunted Mansion.  Another great aspect of ScareLA is that since it’s centered around Halloween, they encourage people to dress up.  And because of that and everything else mentioned so far, it truly is an original horror convention that you definitely should attend next year if you’re in the LA area.  Now let’s get ready for Halloween!